Google Introduces Mobile-Friendly Tags

24 November 2014
Published: By: Chloe Mayo

As many of you may have seen, Google has just started to roll out its ‘Mobile-Friendly’ tags in searches. Until now, it’s been heavily advised by Digital Marketing Agencies worldwide, that Responsive Web Design was used for websites instead of mobile-friendly versions – which is all well and good, but now, it’s starting to impact other aspects of our presence in the search engines.

The image above is an example SERP listing, and along with it is an all-new ‘Mobile Friendly’ tag. Google has indeed suggested that soon enough, it may soon start to affect search ranking, so as a factor, it’s paramount. This was rolled out to highlight sites that are responsive and friendly for Android and Apple iDevices, and looks something like:

If you’re used to SERP, Meta Descriptions and suchlike, you’ll be aware of the cut off character limit and title lengths etc. But how does this affect you? Well, it’s been noticed that Mobile-Friendly tags, useful and necessary as they are, impact your SERP Meta Descriptions, which has led to web devs having to revise nigh-on all of their client meta descriptions to avoid the cut off.

So, how does Google determine what makes a site ‘Mobile Friendly’? Websites are best designed for mobile devices, when they incorporate the following factors:

– Links are placed far apart, enough to allow them to be clicked independently and easily.
– Text is readable without needing to zoom or enlarge the page.
– Content on the page is sized appropriately to prevent users from scrolling or zooming.
– The website avoids software and plug ins that aren’t readable my mobile devices, including Java and Flash.

It would seem that this could be quite a big job for many of us, especially if you have very rich Meta details. However, if it could be damaging to SEO, then it’s well worth the time investment to sift through Meta details – almost unavoidable for client websites!

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