Category Archives: Workshop Wednesday

24 August 2016
Published: By: Chloe Mayo

Workshop Wednesday: A Guide to Knowing Your Audience Through Persona Creation




Here at Active Internet Marketing (UK), Workshop Wednesday is our chance to comprehensively explore and examine digital marketing techniques, old and new, that could be applied within our own practices to perfect the services we can offer to our customers. Our team of content marketers share the responsibility of running individual workshops, each in turn […]







08 June 2016
Published: By: Chloe Mayo

Workshop Wednesday: How to Use Sentence Structure to Get the Most out of Your Writing




For our last Workshop Wednesday our Digital Marketing Team Leader presented a detailed overview of how to both understand and reflect the tone of a business in your writing. Nothing is more important for content and copywriters, nor for social media marketers, or really for just about anyone writing for SEO (Search Engine Optimisation). It […]







25 May 2016
Published: By: Chloe Mayo

Workshop Wednesday: How to Fully Understand the Tone of a Business, and How to Reflect That in Your Writing.




Here at Active Internet Marketing, we understand that learning doesn’t just take place behind a computer screen. That is why we have made it our prerogative to make sure that we are talking about digital marketing, and all that it entails, on a regular basis. Everybody has different strengths and perspectives to offer the team, […]