How Can I Improve the User Journey on my Website?
A user journey, in terms of web design, is a series of steps a user may take on your website in order to reach a particular goal. User journeys are integral to the process of designing websites, as they help you understand the way users interact with your site. The goal is to make each […]
6 Common Reasons a Website Gets Hacked and How to Prevent It
Hacking a website may seem like a really complex process, but the most common ways that a website gets hacked is through simple security breaches. There’s lots you can (and should) do to mitigate this risk. Just as you would secure your business premises, you need to secure your website, and that responsibility is yours […]
Mobile and Page Speed: Is It Really Affecting SEO?
Consumers these days are demanding more content, faster and easier than ever before. As the years pass, and technology develops, so does the internet and the user’s demand. It’s 2017 and AI is already replacing some of our jobs, so why can’t this website just load faster? We’re the impatient millennial age and we expect […]
What Is Google’s Mobile-First Index and How Can I Prepare?
What Is Google’s Mobile-First Index? Back in November, Google announced on their blog that more people than ever are using Google to search on mobile devices rather than desktop, and will be introducing a new mobile-first index. Currently, Google’s ranking systems use your desktop website content to evaluate its relevance to the user searching. They […]
How to Increase Your Website Conversion Rates
Whether you own an e-commerce site or not, your conversion rate is undeniably an integral aspect of your online profile. It can determine the success of your business and offer an honest look into how users are responding to the services on offer. But what is a website conversion rate? With regards to e-commerce sites, […]
But Why Has Google Gone Goth, and What Is A/B Testing, Anyway?
Google has done it again. Another change has been rolled out, although admittedly this one has only been implemented for some users, and everyone is panicking. For once, though, it’s not just us digital marketers that are metaphorically taking to the streets with placards, screaming: ‘Why would you change? We thought we knew you!’ This […]
Why Responsive Web Design is Important
Having a responsive web design for your website is more important than ever in today’s era, with users constantly accessing websites on their smartphones and tablets. A responsive web design allows a website to be viewed effectively from any device on high functionality, by adjusting to the size of the screen it’s being viewed on. […]
