Category Archives: SEO (Search Engine Optimisation)

19 September 2019
Published: By: Chloe Mayo

Entities in SEO: Hot Topic at Brighton SEO 2019




Content has been dethroned; ‘entity’ is the new King (or Queen) of SEO. In September 2019’s Brighton SEO conference, entities were a core focus for many of the industry’s thought leaders – even within the local SEO sphere. Here, we run through some of the key points you need to know about what entities are, […]







24 July 2019
Published: By: Chloe Mayo

What are Google’s ‘Your Money or Your Life’ Pages and What do They Mean for You?




What are Google’s “Your Money or Your Life” pages? “Your Money or Your Life” pages (YMYL) is a Google term referring to pages that, Google deems, could impact “the future happiness, health, financial stability, or safety of users”. Ecommerce sites, medical sites, news websites and many others all fall under this YMYL bracket and are […]







13 June 2019
Published: By: Chloe Mayo

Controversial Marketing: When Marketing Strategies Go Wrong




We’ve all seen our fair share of controversial ad campaigns and taken to Twitter to bemoan the poor marketing choices of major brands. Truth be told, though, all that bemoaning and subsequent media coverage can just serve to promote the brand more – often leading to increased traffic to their website and plenty of word-of-mouth […]







14 March 2019
Published: By: Chloe Mayo

SEO Myths: Answers to Your SEO Questions




At Active Internet Marketing (UK), we know exactly how confusing the world of SEO can be – with Google’s lack of clarity, the same approaches generating totally different results, and seemingly random fluctuations occurring every day, the world of SEO can seem impossible to understand. Because of this, it’s common for SEO myths to get […]







20 December 2018
Published: By: Alex Stockton

2019: What’s in Store for the SEO Community?




Around this time last year, we set out some bold predictions for the digital marketing world of 2018. It’s always useful to look back at yourself a year on and assess how far you’ve come, and that’s the idea with our latest blog post. Well, it’s half of it; we’re also going to share three […]







17 April 2018
Published: By: Chloe Mayo

The Launch of the Google Infinite Scroll: What Could This Mean for Mobile SEO?




Another day, another change from Google. As of 11th April, Google’s mobile search will now be in the form of a Google ‘infinite scroll’, meaning pagination has disappeared from mobile search, replaced by ‘More Results’. What this may mean for Mobile SEO, and for the user too, is yet to be decided.    Many in […]







29 March 2018
Published: By: Chloe Mayo

Who’s Fred and Why Does He Have So Many Pets? An SEO Guide to Google Algorithm Updates




Google’s veritable zoo of algorithms is a detailed guide for those in the SEO community, but keeping track of the numerous comings and goings of Google’s animals, and that odd bloke Fred chasing after them with a stick, is harder than it seems. Just when you think you’ve got a handle on the situation, a […]







06 February 2018
Published: By: Alex Stockton

Google’s Mobile First Index: Everything We Now Know




Around nine months ago, we discussed Google’s Mobile First Index. We outlined what the index would do, why it was being introduced, and how businesses and website owners could effectively prepare for it. Beyond that, though, the SEO industry didn’t know too much at that point. The truth is, no-one did. Gary Illyes, of Google, […]







14 December 2017
Published: By: Alex Stockton

Google Algorithm Anecdotes: Keeping Track of Google’s Many Updates




Google algorithm updates have caused quite a stir over the past few years. Working out how to optimise a website’s pages to satisfy the needs of Google Pigeon, for example, required a good amount of trial and error, resulting in a bit of an emotional rollercoaster. We’ve already put together a detailed list of how […]