Category Archives: SEO (Search Engine Optimisation)

13 June 2019
Published: By: Chloe Mayo

Controversial Marketing: When Marketing Strategies Go Wrong

We’ve all seen our fair share of controversial ad campaigns and taken to Twitter to bemoan the poor marketing choices of major brands. Truth be told, though, all that bemoaning and subsequent media coverage can just serve to promote the brand more – often leading to increased traffic to their website and plenty of word-of-mouth […]

14 March 2019
Published: By: Chloe Mayo

SEO Myths: Answers to Your SEO Questions

At Active Internet Marketing (UK), we know exactly how confusing the world of SEO can be – with Google’s lack of clarity, the same approaches generating totally different results, and seemingly random fluctuations occurring every day, the world of SEO can seem impossible to understand. Because of this, it’s common for SEO myths to get […]

20 December 2018
Published: By: Alex Stockton

2019: What’s in Store for the SEO Community?

Around this time last year, we set out some bold predictions for the digital marketing world of 2018. It’s always useful to look back at yourself a year on and assess how far you’ve come, and that’s the idea with our latest blog post. Well, it’s half of it; we’re also going to share three […]

17 April 2018
Published: By: Chloe Mayo

The Launch of the Google Infinite Scroll: What Could This Mean for Mobile SEO?

Another day, another change from Google. As of 11th April, Google’s mobile search will now be in the form of a Google ‘infinite scroll’, meaning pagination has disappeared from mobile search, replaced by ‘More Results’. What this may mean for Mobile SEO, and for the user too, is yet to be decided.    Many in […]

29 March 2018
Published: By: Chloe Mayo

Who’s Fred and Why Does He Have So Many Pets? An SEO Guide to Google Algorithm Updates

Google’s veritable zoo of algorithms is a detailed guide for those in the SEO community, but keeping track of the numerous comings and goings of Google’s animals, and that odd bloke Fred chasing after them with a stick, is harder than it seems. Just when you think you’ve got a handle on the situation, a […]

06 February 2018
Published: By: Alex Stockton

Google’s Mobile First Index: Everything We Now Know

Around nine months ago, we discussed Google’s Mobile First Index. We outlined what the index would do, why it was being introduced, and how businesses and website owners could effectively prepare for it. Beyond that, though, the SEO industry didn’t know too much at that point. The truth is, no-one did. Gary Illyes, of Google, […]

14 December 2017
Published: By: Alex Stockton

Google Algorithm Anecdotes: Keeping Track of Google’s Many Updates

Google algorithm updates have caused quite a stir over the past few years. Working out how to optimise a website’s pages to satisfy the needs of Google Pigeon, for example, required a good amount of trial and error, resulting in a bit of an emotional rollercoaster. We’ve already put together a detailed list of how […]

08 December 2017
Published: By: Charlie Atkinson

The Future of Digital Marketing and SEO

With enough twists and turns to send the Tasmanian Devil dizzy, members of the digital marketing world ought to fasten their seatbelts for another fast-paced, action-packed year in 2018. Looking directly ahead, as well as a little further into the future, Active Internet Marketing (UK) discuss the future of digital marketing and SEO and how […]

28 November 2017
Published: By: Chloe Mayo

Why Use SEO?

No matter how internet-savvy you might be, you’ll be forgiven for not knowing much, or anything, about SEO (Search Engine Optimisation). Whether your knowledge of SEO is non-existent, or you’ve been doing some yourself for your own business but are looking for some extra help from industry-experts to improve your website visibility, we want to […]