Category Archives: PPC (Pay Per click)

23 September 2016
Published: By: Chloe Mayo

New Google Update Snuck in Like a … Well, Like a Possum Algorithm

At Active Internet Marketing (UK), we’re insatiably interested in all of the bizarre tweaks that Google regularly makes. We’ve spoken at length about Google going goth, speculated wildly about their ad button colour change, and waxed lyrical about all of the established Google algorithms, so you can only imagine our frenzied flapping when one of […]

20 June 2016
Published: By: Chloe Mayo

Another New Favourite Colour: ‘Google Adverts’ Badge Has Gone Green

My seemingly unending curiosity for Google’s minute changes has once again been piqued. I’m largely confident that my long-suffering colleagues are now getting a sore head from my constant bleating about colour changes, thicker lines, and auto-complete scandals; and so I’ve done what any conscientious person would do: I’ve stopped bothering them and have decided […]

19 May 2016
Published: By: Chloe Mayo

But Why Has Google Gone Goth, and What Is A/B Testing, Anyway?

Google has done it again. Another change has been rolled out, although admittedly this one has only been implemented for some users, and everyone is panicking. For once, though, it’s not just us digital marketers that are metaphorically taking to the streets with placards, screaming: ‘Why would you change? We thought we knew you!’ This […]

28 April 2016
Published: By: Chloe Mayo

‘I Know You’re SEO’s at an SEO Conference but Please Stop Caring About SEO’: Greg Gifford on Local SEO Marketing

For the context afforded by having read the first blog post in this series, click here. Also, here is the third article in the series. Greg Gifford of DealerOn Marketing to Local Customers Takes More Than Local SEO Greg Gifford’s talk on local SEO (Search Engine Optimisation) marketing was a useful one, because he kept […]

15 April 2016
Published: By: Chloe Mayo

How PPC and SEO Can Work in Harmony for Your Business

PPC (Pay Per Click) and SEO (Search Engine Optimisation) are often placed at odds with each other. They are seen as two separate ways to generate leads to your website. However, they can actually work well together when used correctly. When there is a unity between PPC and SEO, statistics show a much higher result […]

04 February 2016
Published: By: Chloe Mayo

The Benefits of being Google Analytics and Adwords Certified

Google offer a wide range of free certifications that prove to customers and potential employers that you are trained to Google’s high standards in using their top of the range softwares. Not only this, but it means that you can reap the full benefits of Google’s useful and detailed products. In this blog post, we […]

09 September 2015
Published: By: Chloe Mayo

The Benefits of Pay-Per-Click Marketing

What is PPC Marketing? PPC, or pay-per-click advertising is a way of buying visits to your site rather than earning your view organically. Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for advertisement placement in search engines sponsored links when someone searches a related keyword.Every time […]