Category Archives: Blog

12 January 2018
Published: By: Jack Morris

Announced earlier today, January 11, Facebook has decided to shake itself and its users up with an algorithm update that focuses on demoting ‘public content’ from media outlets, businesses, and publishers in favour of amplifying personal moments between your Facebook friends. Why Change the Facebook News Feed Algorithm, Again? To restore the community sense of […]

20 December 2017
Published: By: Amy Bampton

Social media strategies are becoming an increasingly important part of businesses’ digital marketing strategies. However, social media is constantly changing and it influences other areas of marketing. For example, changes in the social media world can affect who your target audience could be; this is why it’s important to stay updated. Below, we’ve shared the […]

14 December 2017
Published: By: Alex Stockton

Google algorithm updates have caused quite a stir over the past few years. Working out how to optimise a website’s pages to satisfy the needs of Google Pigeon, for example, required a good amount of trial and error, resulting in a bit of an emotional rollercoaster. We’ve already put together a detailed list of how […]

08 December 2017
Published: By: Charlie Atkinson

With enough twists and turns to send the Tasmanian Devil dizzy, members of the digital marketing world ought to fasten their seatbelts for another fast-paced, action-packed year in 2018. Looking directly ahead, as well as a little further into the future, Active Internet Marketing (UK) discuss the future of digital marketing and SEO and how […]

25 October 2017
Published: By: Amy Bampton

The short answer? No. But, having a social media strategy does play a large part in an overall digital marketing strategy. On average, over 90% of marketers see having a social media strategy as important to their business; just below this percentage say they use it to increase their exposure and approximately 80% of these […]

19 October 2017
Published: By: Charlie Atkinson

“It’s close to midnight and something evil’s lurking in the dark Under the moonlight, you see a site that almost stops your heart You try to leave, but terror takes the sound before you make it It starts to freeze, as Google looks you right between the eyes, You’re not optimized” Everyone has their well-thought-out […]

04 October 2017
Published: By: Chloe Mayo

Google’s veritable zoo of algorithms is a detailed guide for those in the SEO community, but keeping track of the numerous comings and goings of Google’s animals, and that odd bloke Fred chasing after them with a stick, is harder than it seems. Just when you think you’ve got a handle on the situation, a […]

26 September 2017
Published: By: Alex Stockton

Last Friday, three members of our SEO team attended Brighton SEO, a conference bringing together members of the community from around the country. Throughout the day, we all attended a number of different talks from a variety of speakers, discussing a range of topics. Here, we’ve put together a “highlights package” of sorts; each of […]

22 September 2017
Published: By: Charlie Atkinson

It’s 3pm on a Friday afternoon and my line manager has set me the task of writing a blog. With the weekend right around the corner, it is fair to say that my motivation has hit somewhat of a lull. What even is the point of writing blog posts? What do they even do for […]