Category Archives: Blog

13 June 2019
Published: By: Chloe Mayo

Controversial Marketing: When Marketing Strategies Go Wrong

We’ve all seen our fair share of controversial ad campaigns and taken to Twitter to bemoan the poor marketing choices of major brands. Truth be told, though, all that bemoaning and subsequent media coverage can just serve to promote the brand more – often leading to increased traffic to their website and plenty of word-of-mouth […]

20 December 2018
Published: By: Alex Stockton

2019: What’s in Store for the SEO Community?

Around this time last year, we set out some bold predictions for the digital marketing world of 2018. It’s always useful to look back at yourself a year on and assess how far you’ve come, and that’s the idea with our latest blog post. Well, it’s half of it; we’re also going to share three […]

21 September 2018
Published: By: Alex Stockton

The Value of SEO, and Why Patience is a Virtue

The value of SEO, one of the more intangible aspects of an already intangible digital marketing world, is often disputed. It’s not exactly surprising, either. Why pay hundreds, even thousands of pounds a month to a company potentially miles away from you when you can’t even see what you’re getting for it? Well, allow us […]

31 July 2018
Published: By: Penny Davis

What IGTV Means for Businesses

Instagram is the home of visual storytelling. Over the years, the audience on this platform has grown exponentially, with the most recent statistics demonstrating the rise from 800 million monthly users in September 2017 to 1 billion users in January 2018. The latest update to Instagram is IGTV, a feature that allows users to share […]

17 April 2018
Published: By: Chloe Mayo

The Launch of the Google Infinite Scroll: What Could This Mean for Mobile SEO?

Another day, another change from Google. As of 11th April, Google’s mobile search will now be in the form of a Google ‘infinite scroll’, meaning pagination has disappeared from mobile search, replaced by ‘More Results’. What this may mean for Mobile SEO, and for the user too, is yet to be decided.    Many in […]

29 March 2018
Published: By: Chloe Mayo

Who’s Fred and Why Does He Have So Many Pets? An SEO Guide to Google Algorithm Updates

Google’s veritable zoo of algorithms is a detailed guide for those in the SEO community, but keeping track of the numerous comings and goings of Google’s animals, and that odd bloke Fred chasing after them with a stick, is harder than it seems. Just when you think you’ve got a handle on the situation, a […]

26 March 2018
Published: By: Penny Davis

Why Effective Communication is Your Key to Success

When it comes to business, effective communication is key. Whether it’s internal liaising to successfully collaborate and innovate, or external communication to secure a new contract or propose an idea, such goals can only be realised if they are effectively delivered from the outset. External Communication Would you buy an invisible product and trust that […]

20 March 2018
Published: By: Alex Stockton

Google’s Latest Algorithm Update: “Insert Name Here”

It’s that time again, folks. Google has recently confirmed a “core algorithm update” – cue: dramatic music and sharp intakes of breath. In a slightly unpredictable turn of events, the powers that be elected to comment on the rumours: “As with any update, some sites may note drops or gains. There’s nothing wrong with pages […]

06 February 2018
Published: By: Alex Stockton

Google’s Mobile First Index: Everything We Now Know

Around nine months ago, we discussed Google’s Mobile First Index. We outlined what the index would do, why it was being introduced, and how businesses and website owners could effectively prepare for it. Beyond that, though, the SEO industry didn’t know too much at that point. The truth is, no-one did. Gary Illyes, of Google, […]