Category Archives: Blog

19 September 2019
Published: By: Chloe Mayo

Entities in SEO: Hot Topic at Brighton SEO 2019




Content has been dethroned; ‘entity’ is the new King (or Queen) of SEO. In September 2019’s Brighton SEO conference, entities were a core focus for many of the industry’s thought leaders – even within the local SEO sphere. Here, we run through some of the key points you need to know about what entities are, […]







12 August 2019
Published: By: Linzi Appleby

The Importance of Online and Google Reviews For Businesses




What are Google reviews? Everyone uses Google, so everyone would have seen a Google review at some point. They appear in the Google My Business profile paired with star ratings and can be left by anyone with a Google account. Reviewers tend to focus on what they liked or disliked about the service they received […]







31 July 2019
Published: By: Penny Davis

To Like or Not to Like: The Instagram Update




Back in April, Instagram announced that it would trial the removal of the like count for users in Canada. The proposed change has received a mixed response, with general users, online influencers and business accounts considering what this will mean for their online presence. Currently, there are two account settings available on Instagram – public […]







24 July 2019
Published: By: Grace Leonard

Fashion Marketing: Top Brands’ Marketing Strategies and Campaigns




Fashion Marketing: Top Brands’ Marketing Strategies and Campaigns Whether you are an influencer, brand owner or work within an e-commerce platform, you will understand the importance of campaign marketing and what your strategies are to help benefit your business. In a cramped online e-commerce market, it can be difficult to distinguish your brand from the […]







15 July 2019
Published: By: Jack Morris

Creating Viral Blog Content for Local and Small Businesses




Often considered the ‘holy grail’ of content marketing, going viral is an extremely effective way of developing your brand and growing your website. Unfortunately, like the holy grail, going viral with your blog content can be elusive and almost impossible.







13 June 2019
Published: By: Chloe Mayo

Controversial Marketing: When Marketing Strategies Go Wrong




We’ve all seen our fair share of controversial ad campaigns and taken to Twitter to bemoan the poor marketing choices of major brands. Truth be told, though, all that bemoaning and subsequent media coverage can just serve to promote the brand more – often leading to increased traffic to their website and plenty of word-of-mouth […]







20 December 2018
Published: By: Alex Stockton

2019: What’s in Store for the SEO Community?




Around this time last year, we set out some bold predictions for the digital marketing world of 2018. It’s always useful to look back at yourself a year on and assess how far you’ve come, and that’s the idea with our latest blog post. Well, it’s half of it; we’re also going to share three […]







21 September 2018
Published: By: Alex Stockton

The Value of SEO, and Why Patience is a Virtue




The value of SEO, one of the more intangible aspects of an already intangible digital marketing world, is often disputed. It’s not exactly surprising, either. Why pay hundreds, even thousands of pounds a month to a company potentially miles away from you when you can’t even see what you’re getting for it? Well, allow us […]







31 July 2018
Published: By: Penny Davis

What IGTV Means for Businesses




Instagram is the home of visual storytelling. Over the years, the audience on this platform has grown exponentially, with the most recent statistics demonstrating the rise from 800 million monthly users in September 2017 to 1 billion users in January 2018. The latest update to Instagram is IGTV, a feature that allows users to share […]