Category Archives: Blog

17 April 2018
Published: By: Chloe Mayo

Another day, another change from Google. As of 11th April, Google’s mobile search will now be in the form of a Google ‘infinite scroll’, meaning pagination has disappeared from mobile search, replaced by ‘More Results’. What this may mean for Mobile SEO, and for the user too, is yet to be decided.    Many in […]

29 March 2018
Published: By: Chloe Mayo

Google’s veritable zoo of algorithms is a detailed guide for those in the SEO community, but keeping track of the numerous comings and goings of Google’s animals, and that odd bloke Fred chasing after them with a stick, is harder than it seems. Just when you think you’ve got a handle on the situation, a […]

26 March 2018
Published: By: Penny Davis

When it comes to business, effective communication is key. Whether it’s internal liaising to successfully collaborate and innovate, or external communication to secure a new contract or propose an idea, such goals can only be realised if they are effectively delivered from the outset. External Communication Would you buy an invisible product and trust that […]

20 March 2018
Published: By: Alex Stockton

It’s that time again, folks. Google has recently confirmed a “core algorithm update” – cue: dramatic music and sharp intakes of breath. In a slightly unpredictable turn of events, the powers that be elected to comment on the rumours: “As with any update, some sites may note drops or gains. There’s nothing wrong with pages […]

06 February 2018
Published: By: Alex Stockton

Around nine months ago, we discussed Google’s Mobile First Index. We outlined what the index would do, why it was being introduced, and how businesses and website owners could effectively prepare for it. Beyond that, though, the SEO industry didn’t know too much at that point. The truth is, no-one did. Gary Illyes, of Google, […]

12 January 2018
Published: By: Jack Morris

Announced earlier today, January 11, Facebook has decided to shake itself and its users up with an algorithm update that focuses on demoting ‘public content’ from media outlets, businesses, and publishers in favour of amplifying personal moments between your Facebook friends. Why Change the Facebook News Feed Algorithm, Again? To restore the community sense of […]

20 December 2017
Published: By: Amy Bampton

Social media strategies are becoming an increasingly important part of businesses’ digital marketing strategies. However, social media is constantly changing and it influences other areas of marketing. For example, changes in the social media world can affect who your target audience could be; this is why it’s important to stay updated. Below, we’ve shared the […]

14 December 2017
Published: By: Alex Stockton

Google algorithm updates have caused quite a stir over the past few years. Working out how to optimise a website’s pages to satisfy the needs of Google Pigeon, for example, required a good amount of trial and error, resulting in a bit of an emotional rollercoaster. We’ve already put together a detailed list of how […]

08 December 2017
Published: By: Charlie Atkinson

With enough twists and turns to send the Tasmanian Devil dizzy, members of the digital marketing world ought to fasten their seatbelts for another fast-paced, action-packed year in 2018. Looking directly ahead, as well as a little further into the future, Active Internet Marketing (UK) discuss the future of digital marketing and SEO and how […]