CASE STUDY
Love Teeth

The Objective

Love-Teeth Dental Practice in Manchester had worked with another SEO company for years, but had not achieved good results. They were barely visible locally and any visibility they sometimes had was very inconsistent. One of our existing clients recommended that Love-Teeth Dental Practice have a chat with us, as we’d achieved such great local results for them in the Manchester area. The objective was simple for Love-Teeth Dental Practice; they wanted strong local rankings for their area and in wider Manchester, especially for their specialist services.

Our Strategy

| Local SEO | SEO | Content Marketing | Digital Marketing |

We began by focusing on what was unique about Love-Teeth Dental Practice that could make them stand out in such a competitive market, within such a competitive city. The owner identified for us her USPs and also her ideal clientele, which allowed us to tailor-make a strong keyword strategy that would target quality clients for the dental practice, and generate quick results, which was very deserved after so many years of failed SEO with the previous company.

We developed comprehensive page copy for the purposes of local rankings, but ensured that we focused on the USPs of Love-Teeth Dental Practice including being sensitive to nervous patients, and specialists in sedation for those scared of dental work. This was alongside a full technical SEO overhaul of the website and its metadata, and an intensive campaign to align the companies citations – their business listings on other websites. This was coupled with content marketing and social media promotion, plus optimisation of their Google Business listing to further strengthen the local presence.

The Results

Love-Teeth Dental Practice quickly reported an increase in their desired dental patients, and their brilliant treatment of them secured life-long visitors which was an overall aim. With our quick results, Love-Teeth Dental Practice then reinvested further in their SEO and digital marketing with us, adding extra keywords to their retainer due to their confidence in our results. We continue to achieve local map rankings, multiple page 1 positions for their range of keywords, and are within the top #3 rankings for the whole city of Manchester for their chosen keywords. This is coupled with Manchester map rankings – notoriously difficult to achieve. Love-Teeth Dental Practice are incredibly grateful for their new local search presence coupled with their new Manchester visibility. This has brought new, loyal customers specifically targeted to be the ideal clientele for Love-Teeth Dental Practice.

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