As a multi-branch solicitor spanning the Midlands region, Broadbents Solicitors LLP need an SEO company that can achieve great local SEO rankings in a number of different areas for one company. We’ve been working with Broadbents Solicitors LLP for over 15 years, over multiple website iterations, so we were able to develop a complex local SEO strategy for the company to achieve their objectives of solidifying their presence in their local areas. It was imperative that their heritage was showcased and they were established as the leading solicitors firm in the region.
We developed a new, complex website architecture tailored to achieve local SEO results. Our internal linking network ensured that users could access information for services relevant to their location in an easily navigable way, whilst also allowing Google’s crawlers to access the full range of pages, services, and local silos that we developed.Once our website architecture was devised, we got to work on creating high-quality copy for our pages, written to the very latest in SEO standards for local rankings. We coupled this with strong staff profiles, which we regularly update and maintain, to establish the E-A-T of Broadbents Solicitors LLP. ‘E-A-T’ is an important factor for Google and stands for ‘expertise, authority and trustworthiness’, and is especially important in an industry such as law. Ensuring the website stays fresh and relevant is core to this strategy, which involves regular expert blog postings and relevant website updates.
Comparing the last 5 months to the first 5 months, website traffic has more than doubled, with sessions growing by nearly 5.5k. Broadbents Solicitors LLP have continued to report growth in enquiries in their target areas and further afield, allowing them to invest further in their SEO with us, adding extra keywords to their strategy to increase their reach still further. Between our local SEO strategy and our ongoing content marketing, we’ve achieved over 1 million impressions for Broadbents on Google.