Enviropest Control Services Ltd are a long-standing company offering a range of expert services within pest control. However, they were finding that traditional methods of advertising were no longer working and enquiries were steadily dropping off. It became clear that a strong search engine presence within their local area was imperative so we devised a comprehensive local SEO strategy that not only showcased their industry expertise but also the wide range of services they offer, both in their area and a wider radius.
We began by analysing the different services that Enviropest offer so that we could comprehensively research the best terms to target for their industry, in their area. A solid keyword targeting strategy allowed us to build expert, localised services pages that could not only achieve strong rankings quickly but also hold the rankings over the years.
Alongside this early optimisation work and content development, we focused on building a strong local presence for Enviropest on other, relevant websites. By developing this citation profile for Enviropest across the local directory listings, they gained an online presence stronger than the real-world listings that had stopped bringing in leads.
This local SEO strategy was accompanied by a blog-driven content marketing strategy; our team of specialists craft expert pieces that are thoroughly researched both for accuracy and for keywords to draw in further traffic from search engines.
The ongoing success of the local SEO strategy developed by Active Internet Marketing (UK) allowed Enviropest to invest still further in their online presence. This meant that Enviropest also commissioned us to design and build a brand new website for the business, which allowed us to build the website to the very latest in SEO techniques and with conversation rate optimisation at the forefront. This has seen an already successful strategy continue to go from strength to strength over the many years that have been with us.