As of 2026, it is clear that businesses are becoming more open to involving the use of Artificial Intelligence (AI) into their systems and schedules. At Active Internet Marketing (UK) we cover a range of digital marketing services to meet customer needs, with AI SEO being our newest addition. By optimising your content for both traditional search engines and AI-powered platforms, we position your brand where potential customers can find you!
According to SEMRUSH, some interesting statistics include: Google AI overviews reach 2 billion monthly users, website traffic from AI should surpass traffic from traditional search by 2028 and half of ChatGPT’s cited links point to business and services websites. These are just a few to read and it is clear that with some AI assistance, your business could see a huge increase in visibility, traffic and ultimately customers/sales.
AI SEO is the process of optimising your website and content so it performs well not just in traditional search engines like Google, but also in AI-powered search experiences such as Google’s AI Overviews and tools like ChatGPT, Perplexity, Gemini, Google AI Mode and Google AI Overview.
Unlike traditional SEO, which focuses mainly on rankings and keywords, AI Optimisation is about making your content easy for artificial intelligence to understand, trust, and recommend.
This means structuring your content in a way that answers real questions clearly, demonstrates expertise, and provides useful, accurate information that AI systems can confidently surface to users.
Our AI SEO approach focuses on actively monitoring, influencing, and improving how your brand is optimised to appear across AI-powered platforms.
We track how your business is represented in AI-generated responses, alongside key areas. For example if we were helping a Solicitor company we prioritise core services (e.g. Family Law), industry topics, and selected competitors. This allows us to understand where you stand and where opportunities exist.sentim
Using Natural Language Processing (NLP), we analyse how your brand is perceived in AI results, identifying whether sentiment is positive, neutral, or negative. From here, we implement strategies to improve how your business is described and recommended.
We also benchmark your visibility against competitors, uncovering gaps, trends, and thought leadership opportunities that can position your brand more prominently in AI-driven search.
As part of this, we identify and grow the number of high-quality sources and websites that AI models rely on when mentioning your brand. This not only improves your visibility in AI results but also creates valuable backlink opportunities that strengthen your wider SEO performance.
You’ll also gain clear insight into how your brand is being presented, including the prompts that trigger mentions and the exact responses being generated. We then continuously refine and optimise these outcomes to ensure your business is positioned ahead of competitors.
Ultimately, our goal is to improve how AI platforms understand, trust, and recommend your brand, highlighting your key strengths and ensuring you stand out when potential clients are making decisions.
AI search is still evolving, which means there’s a valuable window of opportunity for early adopters to establish strong visibility before the space becomes more competitive.
Unlike traditional SEO, where many industries are already saturated, AI-driven search results are still being shaped. This gives your business the chance to influence how your brand is understood, positioned, and recommended before your competitors!
By starting early, you can:
As more businesses begin to invest in AI SEO, those who act later will be competing against brands that have already established a strong presence.
We use targeted AI prompts to understand how your business is positioned across AI platforms and identify opportunities to improve visibility.
These prompts simulate real user behaviour, from discovery searches (e.g. “leading solicitors in the East Midlands”) to direct comparisons between competitors, as well as recommendation-based queries and industry-specific questions.
By analysing how your brand appears in these responses, we can:
This insight allows us to continuously refine your content, messaging, and digital presence so that AI platforms are more likely to surface your business in relevant searches.
As competitors begin to adopt similar strategies, this approach ensures you stay ahead by capitalising on their strengths, addressing their weaknesses, and securing prominent placement early.
Our AI optimisation work also supports your wider SEO strategy, feeding into content planning, keyword targeting, and digital PR. This creates a consistent, joined-up presence across traditional search and AI-generated results, maximising your overall visibility.
If you are interested in getting ahead of your competitors with AI SEO then contact us today by telephone number on 01780 693003 or alternatively use our contact form!
Traditional SEO focuses on ranking in search engine results pages, while AI SEO also considers how content is selected, summarised, and cited by AI tools. It’s about being the source AI chooses to reference.
No, but it’s becoming an essential extension of it. A strong strategy combines both, ensuring your business is visible across search engines and AI-driven platforms.
Like traditional SEO, AI SEO is a long-term strategy. However, with the right approach, improvements in visibility and traffic can start to show within a few months.
It ensures your content isn’t just published, but actually discovered and used by AI tools, increasing its reach and impact.
Yes. Being referenced by AI platforms can position your business as a trusted source, increasing credibility with potential customers.
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