9 Effective Tips to Use YouTube For Your Business

28 January 2016
Published: By: Becky Dudley

YouTube is one of the fastest growing online marketing platform in today’s era on a global scale, with around 4,250,000,000 of videos being viewed daily. More than 1 billion individual users visit YouTube each month, with 100 hours of video being uploaded to YouTube every minute. Your business can create effective watchable content to attract a large-scale viral market by taking into considering the following tips:


1. Stay consistent with your video updates


If your subscribers know that you post a video on a weekly basis, this will excite them as they have something to look forward to for the rest of the week. This will then make them return to your YouTube channel. If they notice that a post was not uploaded, they will most likely be dissatisfied.


2. Stay interactive


Your videos are most likely going to be left with ratings and user comments. To make sure that your channel stays persistent, it is important to respond to feedback as soon as possible, to make sure customers do not feel neglected. It is important for your business to present itself in a professional manner.


3. Design Your YouTube Page


The YouTube platform gives you the option of changing images, colors, relevant information, links and much more. It is important to create your own style and personality on your channel. This will help you stand out from your competitors and form a stronger brand. Every little detail from tone, slogan, logo to color palette, it is important to be original and unique.


4. Focus on Your Video Titles


The YouTube platform works in the same way as Google search, where your business can create greater traffic by using keywords. YouTube titles put a lot of emphasis in searches, and so it is important to create descriptive yet straight to the point titles. The best way to create titles is to think in the minds of your customers. If they were searching for something, you would have to consider what they would they type into the search button?


5. Write a Terrific Description


Your video descriptions should be clear, straight to the point, and have a multi purpose structure. It is important to include the keywords from your title and it is recommended to add a link to your website.


6. Choose The Correct Group and Tags


Before you can upload your video, YouTube will ask you to choose a category, tags and keywords that best suits your video. You can choose from up to 15 categories, and are able to choose as many tags are you would like.


7. Upload Customer Testimonials


Uploading customer video testimonials are a great way to build credibility and trust with other users.


8. Get Users To Take Action


It is important to consider how you want your users to respond to your videos, that way you can monitor your business’s feedback and performance. This can be done in the form of getting your users to subscribe to your channel, sharing your channel on social media or asking them to leave feedback.


9. Add Your YouTube Channel Across Social Media


It is important to have a link of your YouTube channel across all social media platforms, including Twitter, Facebook, Instagram, Google Plus, and Pinterest. This way, your business can achieve greater brand awareness through greater customer traffic and business recognition.


Ready to start? Get in touch.