6 Ways your Business Should be Using Snapchat

02 December 2015
Published: By: Chloe Mayo

Snapchat is the fastest growing social network and it boasts over 100 million daily active users. Despite it’s large following businesses are continuing to neglect it as an important part of their social media marketing, with many favouring Facebook and Twitter as their preferred platforms. If you choose to market your business on Snapchat then you have a greater opportunity to stand out because of this. Furthermore, your posts will not be lost in a busy timeline. As your posts remain unopened until your viewers have time to view them, when they are opened they will be met with the users undivided attention. Snapchat is also an outlet for creativity; the platform has plenty of fun features and tools such as filters, geofilters, texts, emojis, and music. We believe that through the regular posting of images and videos you can build awareness for you brand whilst reaching a new receptive audience. Here are six simple ways that your business should be using Snapchat.

Use Snapchat to show your product in action whilst offering quick tips and advice. This is most effective when carried out across a series of Snapchats in a story. This could act as a catalyst for purchasing the particular product.

Businesses can provide real time assistance and interactions with their customers using this app. Encourage customers to snap their queries and you could reply using an image, video or the apps chat feature. It will increase your audience’s trust in the brand; cement your position as an industry leader as well showcasing your dedication to having happy customers.

Launch new products or services
Provide your audience with content that they might not receive on other digital platforms. Launching new products, services, or sharing the latest information regarding your business on Snapchat will help your audience feel included in an increasingly exclusive world.

Live events
Snapchat is perfect for real time marketing and allows audience to access live events from the comfort of their own home. This kind of content is exciting and provides an authentic view of events.

Behind the scenes
Give users a chance to see the everyday activities belonging to your business. Behind the scenes content should be fun and friendly, from sharing how your products are made to introducing members of staff. Using Snapchat to create this kind of content helps create a strong and engaged following.

Competitions and offers
Everyone enjoys social media giveaways and promotions and Snapchat is brilliant for rewarding loyal customers. Offer discount codes to those who watch your entire story or encourage them to snap you with your product to be in with the chance of winning a competition. These types of promotions are cost-effective and ensure that social media really is social.

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