5 Ways to Keep Up on Industry Trends
It can be challenging to keep up with the latest industry trends in the fast paced world of digital marketing. With constant advancements in technology, it means that customer’s needs and expectations also quickly change. This can affect a business’s implemented strategies and campaigns. To prevent the risk of this happening, we have provided 5 great ways in which your business can keep up with the latest trends in the digital marketing industry.
1. Industry Blogs
Follow blog pages that are specifically tailored to your industry, where you can gain some useful information from experts. Bloggers are consistent with their post updates, where they will post on a regular basis.
2. LinkedIn Groups
The LinkedIn platform allow you to join industry related groups, that allow you to keep up-to-date with industry updates and trends. It is also great since you can participate in these group conversations, which allows you to ask any industry related questions you may have. LinkedIn is also beneficial, since it allows you to follow industry leaders and publications that grasp your attention.
3. Observing Competitors
By carrying out competitor research, it will give you the opportunity to see what campaigns they are implementing on their website and social media. You can then analyse their performance to see whether there strategies are working or not. This is a great way to stay ahead of your competitors and come up with more advanced ideas and strategies.
4. Social Media
Looking on social media platforms, such as Facebook, LinkedIn, Twitter, Instagram and Pinterest, can help you identify what is popular and trending. A great example is Twitter, where it shows the latest hash tags that are trending across the world. Social media also allows you to follow experts and leaders in your industry, where it allows them to pass on knowledgeable information.
5. Google Alerts
These alerts allow you to search for the latest industry trends and updates that are currently happening around the world based on your industry. These search lists can vary from articles to websites.