Why Email Marketing Is Important

17 December 2015
Published: By: Karishma Hira



Recent research has shown that email marketing is recognised as being one of the most powerful and effective channel in comparison to other channels within the digital marketing industry. It has been said that 2.5 billion people are email users and this is to increase to 2.8 billion in the next two years. It gives marketers the opportunity to make it personal, and reach individuals who have shown some sort of interest in your product or website. This can lead to an increase in sales and lead conversion rates. We have provided useful insights into why email marketing is important:

 




Easy To Measure


Email marketing campaigns are very easy to measure to see whether or not your businesses performance has been effective. Your business can observe performance, make adjustments and improve the effectiveness of email campaigns.

 

Personalise and Customise


Email marketing gives your business the option to send emails to people only that you wish to directly target. Your business knows the people who you want to hear from and what you want to offer. It also allows your business to develop loyalty and trust to build brand recognition. This is by building strong relationships with potential customers, leads, and current and previous customers.This gives your business the opportunity to speak directly to your segments for when it is convenient for them.

 

Mobile-Friendly


Mobile users now have the opportunity to access their emails, which can mean greater engagement from your targeted audience. It’s become a common trend for mobile users to constantly check their emails on their mobile devices and smartphones. 

High Action Performance 
Email marketing is naturally transactional, where users are adapted to take action when they receive an email. Whether it is to reply, forward, click-through, sign-up or make a purchase. This is a great opportunity to increase engagement and sales.

 

High Action Performance

Email marketing is naturally transactional, where users are adapted to take action when they receive an email. Whether it is to reply, forward, click-through, sign-up or make a purchase. This is a great opportunity to increase engagement and sales.

 




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