The Facts of Image Optimisation

21 December 2015
Published: By: Amy Honeywell



The world is moving more and more towards mobile usage over desktop searches. This has increased the benefits of including images in search engine results, as they are more more easily seen and are more clickable than traditional organic listings. Therefore it is important to recap a few top tips for optimising your online images so that your website really makes the most of them.

  1. Filenames: Giving an image a detailed file name is key. For example, Google says “christmas-turkey-2015.jpg” is far more informative than “IMG00045.jpg”. JPEG, GIF and PNG should be your go to file types when using images, but GIF and PNG are particularly good as they have much faster load times. Try not to use more than 4 words in an image name.
  2. ALT Text: Your ALT text should always accurately describe your image. It is a useful addition to a website as it helps the SEO, therefore it is paramount to include the appropriate keywords for the page. Avoid keyword stuffing, as this could result in Google penalising your website.
  3. Great User Experience: Users are what matter to Google, and therefore it is important that they have a a great experience. Just like content, it is important to have high quality images that are engaging.Make sure that your images are at the top of the page, asa lot of users will not scroll down the page. Remember to specify a high and width for images to make sure that they don’t take too long to load.
  4. Image Sitemaps: Publish an image sitemap; this is an effective way to help Google discover your images. For further optimisation, use the optional caption, geo_location and title tags on your image sitemap.



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