How to Drive Traffic to Your Website

18 March 2016
Published: By: Karishma Hira



It is every marketer’s dream to drive online traffic to their website, and it can sometimes be quite challenging to achieve this on a regular basis. That’s why we are here to help you discover numerous ways on how you can drive online traffic to your website by following these simple tactics:

 

Utilise Paid Advertise

Paid advertising on social media is an easy and straightforward process that does not require much time and effort to drive traffic to your website. It is a great way to build your brand and appeal to new customer audiences by simply spending a small amount of money from your social budget.

Utilise Social Platforms

Making the most out of all social platforms that currently exist is a great way to create social presence, in order to drive traffic to your website. Social platforms are a great way to boost referral searches to your website, which makes Pinterest a great platform to have. Social media gives you the opportunity to promote your brand and content to new and returning users.

Implement Different Content Formats

It is important to change the format and the length of your content to keep customers interested in your brand. Instead of using long-length content, incorporate infographics and short content videos from time to time.

Begin Guest Blogging

Guest blogging continues to be a popular trend for many marketers when it gives your business the opportunity to attract similar customers in the same industry. By having a guest post of your business on a reputable blogging website is a wonderful path of success, where it can help boost traffic to your blog page as well as your overall website. These guest bloggers are likely to provide their fan base the link to your website and share a good review of your product or service.

Utilise Email Marketing

It can be easy to forget about our traditional marketing method, also known as email marketing to attract new customers with your content. With your email list, send out a personalised email marketing tactic from time to time to capture the interest of customers, where you can create exciting content and visuals.

Your Website Should Be Quick

The slower it takes for your users to move from one page to another on your website, the higher your bounce rate will be. It is important to make sure that your website is built to be technically optimised, including page layout and functionality and image file sizes.

Use Google Analytics

It is important to keep track of your analytics data every month to identify patterns and trends. Google Analytics can help you identify which pages engage in higher interaction, for how long and much more.




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